This is why I started this blog. I realized that people convince each other of absolute bullshit and congratulate each other in their beliefs. Sometime well-meaning and smart people can be real idiots.
Someone, let's call him P.W., said to me today that the average Facebook audience is younger than our target audience, therefore, why would we want to target them?
I held my tongue. If I answered that question the way I wanted to at that moment, it would have embarrassed and probably pissed him off.
Lets say that the average age of a facebook user is 27, and we want to target a 35 year-old, does that make Facebook audience too young? Let me ask you this question: Which website has the largest number of registered 35 year-old users?
Answer? Facebook.
How about 22 year olds? Facebook.
How about 23.6 year olds? Facebook.
Get it? A site that has 100 million registered users will have the largest number of any age group. The average age of the user is meaningless! It doesnt mean that most of the users are 27. It doesn't even mean that 27 year olds are the largest age group of the site. It simply means that when you average all the ages of all the facebook users on the site, the number is 27.
Wanna target the largest group of men? Facebook.
Largest group of women? Facebook.
Just because of have a piece of static doesn't mean it can serve any purpose.
And P.W. is suppose to be a marketing expert. Good thing he is not a math expert.
